Elderly in Chile: a needs assessment approach for preventive health communication

This paper shows the results of an analysis of the health communication needs of 181 autonomous Chileans over 60 years, aimed to design the prototype of a system of preventive health communication for these audiences and their support networks. In order to define communication objectives with preventive and educational health purposes, we applied a questionnaire regarding personal information, sociability indicators, media and technology use habits, subjective well-being and health self-perception. This questionnaire was also used to define the editorial view and the production of content in different formats, under the active ageing perspective. The research team is interdisciplinary: communications, public health and sociology.