#Pragmatic or #Clinical: Analyzing TikTok Mental Health Videos

As mental health content on platforms like TikTok increases steeply, it is important for us to characterize and understand how it is shared. Unfortunately, there are no precise mechanisms for identifying different types of mental health content or for users to indicate content preferences. Expanding on prior work and a qualitative typology we discovered, we present a preliminary exploration of features from 169 hand-labeled videos from a dataset of 19,000+ videos related to clinical and pragmatic mental health content. Our findings provide opportunities for future advancements in moderating mental health content and personalizing users’ interactions.