Purpose This study aims to analyse the relationship between business model innovation (BMI), proactive and reactive organisational resilience and organisational performance in the textile sector in Santa Catarina, Brazil. Design/methodology/approach A quantitative survey was conducted with managers from textile companies. Structural equation modelling was used to analyse the data and test the relationships among BMI, organisational resilience and organisational performance. Findings The results indicate that BMI is positively associated with proactive and reactive organisational resilience, as well as with organisational performance. In addition, proactive resilience positively mediates the relationship between BMI and organisational performance, whereas reactive resilience presents a negative mediating effect. Research limitations/implications This study focuses on companies within the textile industry in the state of Santa Catarina, which may limit the generalisability of the findings to other sectors or regions. Future research could expand the analysis to different industries or apply longitudinal approaches. Practical implications The findings highlight the importance of prioritising innovation strategies that anticipate risks and strengthen proactive resilience capabilities, enabling organisations to improve performance in dynamic environments. Originality/value This study contributes to the literature by providing evidence on the associations between BMI, proactive and reactive resilience and organisational performance, while indicating the distinct roles of these two dimensions in the BMI–performance relationship.
Purpose The paper aims to examine the role of cluster organizations embedded in industrial clusters as agents of sustainability-driven competitiveness transformation in the European textile sector. Under increasing regulatory and industrial policy pressures at the EU level, sustainability and circularity are redefining the competitive conditions of the sector. The study identifies green practices supporting the transition to a low-carbon, circular and sustainable economy and analyzes them through the lens of coordination and governance mechanisms. Design/methodology/approach The study covers nine European textile clusters, focusing specifically on the activities of their cluster organizations as meso-level governance actors. In-depth interviews with cluster coordinators were analyzed using open, axial and selective coding to identify and classify green practices across three areas, including integration, access to resources and education and awareness, on a four-level maturity scale. The study provides an empirical application and further development of a previously developed analytical model. Findings The study identifies a comprehensive set of green practices undertaken by cluster organizations within textile clusters across three areas: integration, access to resources and education and awareness, which capture coordination mechanisms implemented by cluster organizations and reflect their governance role in green transformation. These practices can be interpreted as graduated strategic capabilities that support firms in adapting to sustainability-driven competitive pressures. Most clusters were found to apply lower-level initiatives, while more advanced practices were also observed, including cooperation with public authorities in legislative processes, participation in R&D projects and the implementation of green technologies. Research limitations/implications The study’s qualitative design, limited sample size and focus on coordinators restrict generalization. Nevertheless, it contributes to the literature by operationalizing bridging capacity in green transition processes, proposing a four-stage typology of green practices, identifying an implementation gap between declared priorities and applied measures and conceptualizing cluster organizations as hybrid governance structures combining leadership and partnership roles. By linking green transformation to competitiveness dynamics, the study extends existing research on cluster governance and collective value creation. Practical implications Cluster organizations can function as governance platforms for green transformation by mobilizing resources, facilitating access to resources, strengthening value-chain integration, promoting circular models and enhancing environmental competencies among firms. The typology proposed may also support policymakers in designing differentiated industrial policies aligned with the governance maturity of cluster organizations. Social implications Clusters promote environmental awareness and integrate various entities in activities promoting sustainable development. Originality/value The paper advances research on green transformation in industrial clusters by adopting a governance-oriented and processual perspective, using evidence from European textile clusters. It reframes green transformation as a competitiveness-enhancing process mediated by cluster organizations under regulatory and industrial policy pressure. It offers an empirical application and refinement of an analytical model of cluster activities, demonstrating how integrative, resource-based and educational functions constitute the operational dimension of bridging capacity in traditional industrial sectors.
Purpose This paper aims to analyze the role of sustainable marketing on consumers’ intention to purchase green cars. This study explores the mediating effects of environmental concern, consumer trust and attitude. This study assesses differences in the relationships between Generation Y (Gen Y) and Generation Z (Gen Z) using a mediated moderation model. Design/methodology/approach A quantitative design was used, with data collected from 323 respondents in Northern India via a structured questionnaire, and analyzed using partial least squares structural equation modeling and multi-group analysis to compare generational effects. Findings The findings of this study indicate that sustainable marketing positively impacts purchase intentions via environmental concern and attitude. However, there is neither mediation effect from consumer trust nor a direct influence on intention. This was the case for both generational cohorts, and moderating hypotheses of generational differences were not supported. Practical implications Marketers and policymakers are advised to use unified strategies for environmental messages to raise consumer awareness and promote green cars. Trust-building techniques are less significant than environmental framing. Originality/value This research uses signaling and Stimulus–Organism–Response theory to explain how sustainable marketing leads to green cars’ purchase. This study adds to the literature by showing that serial mediation of environmental concern and attitude and generational differences produces no significant changes.
Purpose This study aims to examine how firms can sustain competitiveness in a multipolar economy characterized by geoeconomic fragmentation, politicized markets, differentiated regional rules and increasing uncertainty. It focuses on the internal management practices through which firms translate external fragmentation into organizational coherence, resilience, legitimacy and renewal. Design/methodology/approach This study develops an integrative conceptual synthesis. It first draws on the multipolar economy and strategy literatures to identify firm-level competitiveness pressures. It then uses published high-performance organization (HPO) case studies to derive practice bundles that support adaptation under fragmented external conditions. The study seeks analytical rather than statistical generalization. Findings The synthesis identifies four firm-level competitiveness pressures: uncertainty and complexity, operating-model and value-chain redesign, nonmarket and legitimacy pressure, and talent, learning and coordination pressure. From the HPO literature, six HPO practice bundles are proposed as a response architecture: execution backbone, capability carriers, legitimacy and resilience platform, ecosystem sensing and stakeholder orchestration, adaptive operating model and innovation-for-adaptation. Originality/value This study connects multipolar-economy research with HPO research and shows how internal management routines can operate as firm-level carriers of competitiveness under differentiated location conditions.
Purpose This study aims to investigate how perceived sustainability influences purchase intention in the fashion and cosmetics industries, focusing on the mediating role of trust, the impact of perceived greenwashing and the moderating role of price. This research contributes to sustainable marketing theory by examining how authenticity and transparency shape consumer behaviour in environmentally intensive sectors. Design/methodology/approach A qualitative research design was employed using semi-structured interviews with consumers of fashion and cosmetic products. Thematic analysis was conducted to explore perceptions of sustainability, trust formation, greenwashing awareness and price sensitivity. Findings Sustainability perceptions positively influence trust, which in turn drives purchase intention. Perceived greenwashing was associated with lower levels of trust in participants’ accounts. Price emerged as an important constraint on the translation of trust into sustainable purchase intention. Demographic variables influence perceptions of sustainability but do not consistently predict sustainable purchasing behaviour. Research limitations/implications Findings are based on qualitative data and are context-specific. Future research should test the proposed model quantitatively and explore cross-cultural variations. Practical implications Managers must prioritise transparency and consistency in sustainability communication. Symbolic environmental claims without substantive action risk eroding trust. Originality/value This study advances sustainable marketing research by providing qualitative insight into the role of trust in linking perceived sustainability with purchase intention, while highlighting the constraining role of price in sustainable consumption.
