Corrigendum for the article Jugo, D., Kovačić, M. & Pakozdi, I. (2025).Greenwashing: Attitudes and Beliefs in Green Consumption of Youth in Croatia,Medijske studije, 16 (32), 50-66.The authors wish to correct three points, none of which affect the results or conclusionsof the paper:> Gender variable, p-value: the article reports p = 0.19. The correct value is p = 0.019.> Sample description: the description of the sample as a “nationally representative sample”> should instead read “a quota sample aligned with the population structure by gender, age,> and region.”> Settlement size: the original wording implies a linear relationship. It should read: “The> results indicate differences across settlement categories, with the lowest acceptance in the> smallest settlements and higher levels in more urban areas, with a distinct pattern for midsized> cities.”The authors thank colleague who identified these points for careful reading.
Political decisions made under geopolitical conditions significantly influence global digital ecosystems, as illustrated by the U.S. ban on TikTok and Germany’s withdrawal of advertising from the platform X (formerly Twitter). This study identifies and predicts patterns of digital platform fragmentation emerging from such politically driven interventions. By integrating social network analysis, sentiment analysis, and predictive modelling, the research connects regulatory behaviour, public sentiment, and predictive scenarios to demonstrate how political and corporate strategies jointly reshape global communication structures. The findings reveal deep polarisation of public opinion on digital regulation, while predictive results suggest that ongoing fragmentation may accelerate the formation of regional platforms and increase digital isolation. The paper concludes with recommendations for policymakers to develop adaptable legal and governance frameworks capable of addressing the geopolitical complexity of contemporary digital environments.
The increased rate of artificial intelligence use within the media industry has led to the emergence of new ethical problems, as well as the expansion of existing ones. Considering various factors and agents, finding a unique solution to these ethical issues would be a highly complex and arguably impossible undertaking. The general hypothesis of this paper is that current ethical problems related to the use of artificial intelligence in the media can be separated into two main categories: solvable and insolvable. The analysis of the relevant literature will cover the most prominent ethical problems and enable their classification according to the previously mentioned categories. The primary aim of this paper is to present which of the existing ethical issues, categorized as solvable, should be prioritized in future research, in order to eventually find a solution. The group of unsolvable issues should not be completely ignored, but decrease in research frequency is suggested, in line with the advancement of more sophisticated AI models that may be better suited for ethical integration into media practices.
This study examines how young people in Croatia perceive greenwashing, an organizational communication practice where sustainability is overemphasized in communications while real environmental impact is neglected. Despite growing ecological awareness among youth, research analyzing their attitudes toward greenwashing, especially in Croatia, is scarce. This study applies descriptive statistics, ANOVA, Kruskal-Wallis, and Mann-Whitney U tests to analyze a nationaly representative sample of youth. The research shows that most youth disapprove of greenwashing, with female respondents exhibiting stronger environmental values and greater condemnation of greenwashing practices. The research also reveals significant differences in how different types of greenwashing are perceived, especially those involving organizations in environmentally harmful industries. As one of the rare empirical investigations of greenwashing attitudes among Croatian youth, this paper contributes to the understanding of their perceptions and behaviors, as well as to the broader discourse on environmental responsibility and consumer skepticism. The insights of this research can influence future policy, education, marketing, media and communication strategies used by different organizations engaging in different types of communication with environmentally conscious youth.
This paper offers an integrative bibliometric review of consumer visual attention research, with a particular focus on studies using eye-tracking and related methods. Drawing on 1,278 articles indexed in the Web of Science Core Collection between 1989 and 2022, the study examines publication trends, thematic structures and their evolution, and how issues of distraction and hybrid digital–physical environments challenge traditional views of consumer decision-making. Keyword co-occurrence analyses, combined with thematic mapping across five time periods, are used to identify core research clusters and their interrelations. The results show a strong and accelerating growth of the field since 2014, alongside a marked dispersion of research across journals and countries, confirming visual attention as an established and interdisciplinary area within consumer research. Three enduring thematic pillars emerge: visual attention in multi-attribute decision-making, visual attention in advertising and communication, and applied domains such as nutrition information, health warnings and retail environments, while recent work highlights attentional competition and points to emerging questions around distraction and hybrid digital–physical spaces. The paper makes three main contributions. First, it provides a conceptually oriented overview that places visual attention, rather than specific tools, at the center of analysis. Second, it shows how previously separate streams in decision-making, advertising and health communication converge around shared questions of attentional dynamics in complex environments. Third, it develops a future research agenda that explicitly foregrounds distraction and attentional competition in hybrid digital–physical consumer spaces and links these phenomena to emerging technologies and theory driven studies of attention.
