Climate change is the most pressing problem that we face, or have ever faced. Science tells us how severe this problem is and what effect it is going to have on our planet. Many campaigns have been tried without any real success to change this. There also seems to be a very severe disconnect between the reported attitudes of those who do believe in climate change and want to do something, and their subsequent actions. The authors consider cognitive and social biases, and how people maintain that warm glow of optimism in the light of compelling scientific evidence that spells out the devastating effects of climate change. They discuss certain distinct sets of cognitive processes, and the difficulty with much of the psychological work underpinning climate change campaigns, and carbon labelling and all that great advice about reducing carbon footprint, is that this basic fact has not been recognised.
The broaden-and-build theory (Fredrickson, 1998, 2001) hypothesises that positive emotions broaden the scope of attention and thought-action repertoires. Two experiments with 104 college students tested these hypotheses. In each, participants viewed a film that elicited (a) amusement, (b) contentment, (c) neutrality, (d) anger, or (e) anxiety. Scope of attention was assessed using a global-local visual processing task (Experiment 1) and thought-action repertoires were assessed using a Twenty Statements Test (Experiment 2). Compared to a neutral state, positive emotions broadened the scope of attention in Experiment 1 and thought-action repertoires in Experiment 2. In Experiment 2, negative emotions, relative to a neutral state, narrowed thought-action repertoires. Implications for promoting emotional well-being and physical health are discussed.
Positive emotions are hypothesized to undo the cardiovascular aftereffects of negative emotions. Study 1 tests this undoing effect. Participants (n = 170) experiencing anxiety-induced cardiovascular reactivity viewed a film that elicited (a) contentment, (b) amusement, (c) neutrality, or (d) sadness. Contentment-eliciting and amusing films produced faster cardiovascular recovery than neutral or sad films did. Participants in Study 2 (n = 185) viewed these same films following a neutral state. Results disconfirm the alternative explanation that the undoing effect reflects a simple replacement process. Findings are contextualized by Fredrickson's broaden-and-build theory of positive emotions (B. L. Fredrickson, 1998).