This volume introduces applied linguistics for language-based professions. Learning and practicing with both book and an online offering promotes academically rigorous thinking and action in everyday professional life, which is increasingly being shaped by artificial intelligence. This second edition contains new, updated exercise materials that provide in-depth illustrations, documentation, and reflections on existing basic knowledge.

This paper explores the role of serendipity in journalistic decision-making. The authors draw on 25 years of newsroom ethnography to introduce the concept of a horizon of foreseeable forthcoming phases (HFFP). This concept encompasses the potential next steps that journalists envision in their text production processes, based on the decisions they already made.The authors then analyze two complementary cases to illustrate how serendipity can influence journalistic decision-making. In the Bishop case, Type I serendipity opens up a valuable alternative to the journalist's planning, leading them to pursue a new story. In contrast, in the Leba case, Type II serendipity is essential to helping the journalist overcome a seemingly hopeless situation. The authors conclude by arguing that serendipitous moments and the resulting emergent solutions hold the potential to reshape journalistic practices and routines, both on the micro level of text production, and on the macro level of professional development. They emphasize the growing importance of serendipity in times where human intelligence competes with algorithms.

This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary.

Trans- has become both a core concept and a buzzword in Applied Linguistics. How-ever, unlike recent terms such as translanguaging, transdisciplinarity has a fifty-year tradition. The article outlines the history of this research framework and its intrinsic relation to our field. In doing so, it explains the perfect match of transdisciplinary re-search and Applied Linguistics – especially if we understand Applied Linguistics in a broad sense, as “dealing with practical problems of language and communication that can be identified, analysed or solved by applying available theories, methods and re-sults […] or by developing new theoretical and methodological frameworks” (www.aila.info, 2021-01-07).

Der Teil 1 des Beitrags führt ein in den Forschungsrahmen der transdisziplinären Aktionsforschung in Angewandter Linguistik mittels diskursanalytisch fundiertem Mehrmethodenansatz. Im Teil 2 verorten wir in diesem Rahmen Verfahren zur Ermittlung von Wörtern des Jahres weltweit. Im Teil 3 stellen wir scharf auf den Fall Schweiz, angelegt als Zusammenspiel guter Praktiken zwecks Aktionsforschung. Im Teil 4 diskutieren wir Chancen und Risiken dieses Ansatzes, bezogen auf das Ziel, die gesellschaftliche Relevanz Angewandter Linguistik am Beispiel exemplarisch eingesetzter Korpusanalyse gesellschaftlich (be-)greifbar zu machen. Im Teil 5 ziehen wir Bilanz und begründen nächste Entwicklungsschritte der Aktionsforschung.

Abstract This paper shows the value that transdisciplinarity can add to media linguistics. It does so by analyzing – through a postfoundational lens – how journalistic writing changed during the last two decades, from the predominance of a writing mode that we have termed focused writing to a mode we have called writing-by-the-way. Large corpora of writing process data have been generated and analyzed with the multi-method approach of progression analysis to combine analytical depth with breadth. On the object level of doing writing in journalism, results show that the general trend toward writing-by-the-way opens new niches for focused writing. On a meta-level of doing research, findings explain why transdisciplinarity allows for deeper insights into the media-linguistic object of investigation.

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La recherche-action transdisciplinaire se rapporte à la compréhension et àl’amélioration du monde réel, du « monde de la vie » (Hirsch Hadorn et al., 2008, p.20). Dans le cadre de la recherche-action transdisciplinaire, des chercheurs dedifférentes disciplines académiques travaillent de concert avec des praticiens pourexplorer et résoudre de façon durable des problèmes pratiques et socialementpertinents. La recherche-action transdisciplinaire dépasse les frontières du mondeacadémique. C’est une recherche « sur, pour et avec » les praticiens (Cameron,Frazer, Rampton et Richardson, 1992, p. 22). Cet article, qui se veut une prise deposition, trace les contours de la recherche-action transdisciplinaire comme cadre derecherche idéal pour « pallier au fossé entre les recherches en média etcommunication d’une part et les praticiens des médias de l’autre» (Barkho, 2012)2.Afin d’illustrer la recherche-action transdisciplinaire, je m’appuie sur le projet derecherche Idée suisse (Perrin, 2011). Dans le cadre de ce projet, universitaires etpraticiens ont collaboré afin de comprendre comment la société suisse deradiodiffusion et télévision (SRG SSR) et ses journalistes travaillent et ce qui peutêtre mis en oeuvre pour améliorer leurs résultats.

Abstract This chapter focuses on translingual quoting (TQ), i.e. the sub-process of news-writing by which utterances from sources are both quoted and translated. Analyses of journalists’ mental and material activities suggest conceptualizing TQ as a complex and dynamic activity in which journalists’ individual and collective (e.g. institutional) language awareness, knowledge, and practices interact with multi-layered contexts of text production. Based on this empirically and theoretically grounded concept of TQ, the chapter presents a two-part typology of TQ: in sequential TQ, ready-made media items or interview materials are translated into another language; in parallel TQ, interviews and/or texts for media items are produced in different languages by one and the same journalist.

This chapter focuses on translingual quoting (TQ), i.e. the sub-process of news-writing by which utterances from sources are both quoted and translated. Analyses of journalists' mental and material activities suggest conceptualizing TQ as a complex and dynamic activity in which journalists' individual and collective (e.g. institutional) language awareness, knowledge, and practices interact with multi-layered contexts of text production. Based on this empirically and theoretically grounded concept of TQ, the chapter presents a two-part typology of TQ: in sequential TQ, ready-made media items or interview materials are translated into another language; in parallel TQ, interviews and/or texts for media items are produced in different languages by one and the same journalist.

Journalists worldwide conceive of their work mostly as writing stories, because the narrative mode is extremely effective in delivering information to all social categories. Nonetheless, journalists hardly ever tell a whole story that complies with the criteria contemplated by narratology. Instead, they tell parts of a story and let the audience supply the rest, an operation made possible by the fact that narrative patterns are culturally shared by newswriters and their audiences. In this paper, we investigate some examples of fragmentary narratives as well as the journalists’ strategic reasons for using them, combining approaches to storytelling and to argumentation. The case studies are taken from Corriere del Ticino, the main Italian-language newspaper in Switzerland.

Research in financial communication has long been dominated by scholars in accounting and finance, who largely focused on the extratextual aspects of financial disclosures, such as the choice (not) to reveal information or the impact of new regulatory standards. In contrast, the past decade and a half has witnessed a significant shift of attention toward the linguistic and textual elements of financial communication. Finance scholars have started to develop text analysis approaches to investigate, in particular, market sentiment and its impact on stock prices. At the same time, accounting scholars have engaged in the so-called narrative turn by investigating the rhetorical aspects of voluntary disclosure. Recent developments in the field, however, dig deeper and are beginning to shed light on the crucial functions of language use in financial communication. There is a growing interest throughout the disciplines to analyze the interplay of micro and macro structure in financial communication, which has been clearly reflected in academic initiatives and rapidly evolving subject areas in recent years. Bringing together these initiatives on a higher level, the AILA research network in financial communication, set up in early 2018, enables scholars from all over the world to strengthen and elaborate on their research and its dissemination. The two parts of the special issue "The Pragmatics of Financial Communication" aim to reflect these recent developments and to foster current and future initiatives in the field.

Research in financial communication has long been dominated by scholars in accounting and finance, who largely focused on the extratextual aspects of financial disclosures, such as the choice (not) to reveal information or the impact of new regulatory standards. In contrast, the past decade and a half has witnessed a significant shift of attention toward the linguistic and textual elements of financial communication. Finance scholars have started to develop text analysis approaches to investigate, in particular, market sentiment and its impact on stock prices. At the same time, accounting scholars have engaged in the so-called narrative turn by investigating the rhetorical aspects of voluntary disclosure. Recent developments in the field, however, dig deeper and are beginning to shed light on the crucial functions of language use in financial communication. There is a growing interest throughout the disciplines to analyze the interplay of micro and macro structure in financial communication, which has been clearly reflected in academic initiatives and rapidly evolving subject areas in recent years. Bringing together these initiatives on a higher level, the AILA (International Association of Applied Linguistics) research network in financial communication, set up in early 2018, enables scholars from all over the world to strengthen and elaborate on their research and its dissemination. The two parts of the special issue The Pragmatics of Financial Communication aim to reflect these recent developments and to foster current and future initiatives in the field.