Интуиция – одна из форм познания человеком окружающей действительности. Поэтому постижение сущности шестого чувства предполагает определенное решение проблем бытия. Хотя научные исследования интуиции еще не перекочевали в мейнстрим академической психологии, многие десятилетия эмпирических работ кажется, заработали своим следователям право утверждать, что некоторые формы интуиции подтверждены как реальные явления и широко распространены среди населения. Что касается разработки теории, объясняющей результаты, механизмы из области, совершенно выходящие за рамки традиционных моделей академической психологии, кажутся необходимыми, если мы хотим установить точную цепочку причинно-следственных связей в возникновении интуитивного восприятия и коммуникации.
Article is devoted to the analysis problems of modern Russian convergent journalism and blogosphere. Convergence as a convergence of the roles of different participants in the media process in a common niche affects the blurring of the barrier between the journalist and his audience, as well as the performance of different types of journalistic activities by one person (universal journalist). We made the conclusion that modern convergent journalism is a tool in the management of randomness with the generation of self-organization in the field of mass communication on social media platforms. The broad convergence format ensures the interpretation of official media content and blogosphere accounts.
This article presents the study of religious pluralism and decolonization of Indian mind. The paper analyzes the investigation results concerning psychological features of modern Indian students from universities in Russia and India. For measuring of connection between religious pluralism and decolonization of Indian mind we made socio-psychological investigation of Indian students. We made 254 semi-structured interview with Indian students who are studying in Russia and India. According to the result of investigation that decolonization of Indian mind is connected with the level of religious pluralism. Among the values principles of religious pluralism get more significance and importance in decolonizing mind of Indian students.
В статью рассматриваются проблемы учения о любви-агапэ К.Льюиса как идейно-теоретических источников развития представлений агапэлогии. В данной статье мы рассмотрели вклад К.Льюиса к развитие агапэлогии как незавимой сферы знания. В работе подчёркивается необходимость создания агапэлогии как не только теоретической, но и практической сферы знания
The paper is devoted to the consideration of the concept of massovization as the modern trend of social system. Mass communication is closely connected to the development of spheres of modern society: economy, politics and culture. It covers international, inter- group and interpersonal relations. Mass communications has the public nature and serve as the massovization that is uniting people around common ideas, political views, values, consumption patterns. The object of the impact of mass communication is directly the person (audience). The audience as a consumer of information is not just an object of influence, but also a participant in communication. We made the conclusion that the improvement of mass communication, based on the development of human culture, shows how the speed of massovization exchange gradually increased.
В статье рассматриваются проблемы учения о любви-агапэ Ю.Мольтманна как идейно-теоретических источников развития представлений агапэлогии. Любовь-агапэ, как верно отмечает Мольтманн, носит характер кенозиса, т. е. самоотверженного страдания. В данной статье мы рассмотрели вклад Б.Мольтманна к развитие агапэлогии как незавимой сферы теоретического и практического знания и поведения.
The paper is devoted to the analysis of the historical background, the conditions of the formation and spread of the Salafi movement in Egypt. R. Meyer, E. Mirishli, M. Razbadinov, and other historians and political scientists conducted the investigation of Salafi movement and its various assessments. The purpose of given paper is to present the role of Salafi movement in the modern political life of Egypt, to substantiate the role of supporters of the movement in resolving the conflict situation in the country.We made the conclusion that Salafism is not a uniform phenomenon. In Egypt, part of representative of this movement supported the events of the “Arab Spring”, part was the supporters of the military take-over.
The paper deals with analysis of trends of development of Ethnopolitical media communications in Russia. We focused on new trends and challenges of the information society, which impact the development of ethno-political media communications and the effectiveness of the implementation of government policy in the sphere of ethnopolitical media communications. We concentrated on communication problems and the directions of the use of media communications by ethnopolitical actors. Thus, we made the conclusion that the development of a global information society and the existing challenges to the unity of the multinational people of Russia make ethno-political relations in the media sphere vulnerable and important for piarological and politological analysis.
The paper is devoted to the analysis of the problem of integrated marketing communications and commercial success. Integrated marketing communications have recently attracted close attention from representatives of science and practice and are one of the central components of the communication process. In our opinion, integrated marketing communications include the integration of all marketing tools in order to provide clarity, consistency and maximum communication impact on the consumer and cooperation with all participants in the market environment to achieve results, taking into account the limitations of the macro-environment. We made the conclusion that understanding all the advantages and eliminating barriers in the early stages plays an important role in the successful implementation of the integrated marketing communications and, as a result, leads to the commercial success of the company.
In this paper we made analysis of the use of information and communication technologies in the educational process is one of the modern trends in pre-school education. Information and communication technology tools help the teacher to diversify the forms of support for the educational process, to improve the quality of work with pupils' parents, and also to popularize the activities of the teacher in the group and the kindergarten as a whole. We made the conclusion, that in the future, expanding the use of information and communication technologies in kindergarten when interacting with parents: creating video clips (videos) with the participation of children, using an electronic photo frame to inform parents about the events of the past day, etc. We will be glad if our work in this direction after reading helps teachers more actively use information and communication technologies to enhance the participation of parents in the educational process of preschool.
The paper deals with analysis of the role of sociology of management in the system of mass communications. The institutions of mass communication are the institutions that form the symbolic space of modern society, that is, the institutions of culture and complex of organizational structures that operate in the market environment and which are inherently inherent in management. We focused on the new trends of socially responsible management technologies which should become the source and initiator of the use of management accumulated by the experience in the field of theoretical analysis of mass communications. Media planning is considered as the management activity in the field of mass communication, aimed at timely and accurate delivery of information to certain social groups and minimal dissemination of this information to other social groups for which information is not intended, subject to optimization of specified media indicators. We concentrated on the communication problems and the directions of the use of media communications by ethnopolitical actors. Thus, we made the conclusion that the implementation of the effective social management technologies is main prerequisite of organization of information campaigns. The role of sociology of management is to offer the socially responsible approach to the management of information processes in the media and to provide the mass media with the necessary social technologies.
The paper is devoted to the problem of comparative investigation of PR and brand promotion. The image of the brand and its reputation are critical to the effective development of company. We concentrated on the main aspects brand promotion. Different methods of brand promotion were considered. In our opinion brand identity is supported by the value proposition and brand position. We made the conclusion that proper feedback and the response should be one of the main tasks of PR activity at the stages of developing and promotion of the new brand.
The paper is devoted to the analysis of development of positive image and business reputation of the company. In our opinion the development of a positive business reputation is closely connected with the creation of a sustainable corporate image. We focused on such close concepts as “business reputation”, “image”, “brand”, “individuality”, “fame” and “authority”. The study of business reputation, awareness of the mechanisms of its formation and development can help answer the question of whether the problems of the organization are related to a lack of awareness of consumers and business circles about it or is it in its image. We made the conclusion that positive reputation becomes a prerequisite for a firm to achieve sustainable and long-term business success. If the company's strategy provides for development through enhancing business reputation, then top managers need to realize the full value of business reputation and make taking care of it the main task of the business, and not just its board of directors and public relations management.
The paper is devoted to the analysis of the existing approaches to the definition of PR in the conditions of social reform. Authors highlight the key concepts of public relations. Based on these approaches, we made attempt to show the general functions of public relations in the conditions of social reform. The formulated definition and the identified cognitive aspects of the RR-activity allow providing the proper understanding of the essence of public relations in the conditions of society. During the study of the main functions of the PR, we made the conclusion that analysis of cognitive aspects of PR leads to the interpretation to the world around us in order to establish harmony between the PR-subject and the target audiences.
The paper is devoted to the long-term trends of development of information-communication technologies’ sector. Information and communication technologies over the past decades have been one of the key drivers of socio-economic progress. Their development and wide distribution contribute to the transformation of the image of many sectors of the economy; improving the quality of life; business efficiency and public administration; the emergence of new forms of training, communication and socialization of people; providing access to various types of information. In turn, the dynamics of ICT itself essentially depends on global challenges and wider trends that determine the long-term priorities of science and technology. Within the framework of a long-term forecast of scientific and technological development, strategic directions for the development of targeted ICT research were identified, creating the basis for the production of innovative products and services in the medium and long term (beyond 2020) and the formation of new markets on this basis. We made the conclusion that the ICT sector in the medium and long term will keep high rates of dynamics and will have a powerful impact on the development of business and public administration, the growth of the quality of life, the emergence of new forms of socialization of people and their communication. The life cycle of technology, relevant products and services will only accelerate. Under these conditions, the role of research and development remains extremely important.
The paper is devoted to the analysis of the Internet as the phenomenon of information culture. The transformations that have occurred in modern culture in connection with the development of information and communication technologies are considered. We considered the main features of the culture of the era of globalization in the context of the development of information and communication technologies. We concentrated on the new forms of human perception, which appeared along with the Internet and other computer technologies. The focus is on maximum user comfort, simplification of the processes with which he encounters in life, their computerization and internalization. We made the conclusion that the Internet is perceived by users not only as a means of exchanging information and a working tool but also as a reasonably comfortable environment for searching, experimenting, entertainment, and self-expression. Internet allows creating an environment for the development of information culture.
The paper deals with the problem of analysis of theoretical approaches to the communication definition in the context of information exchange. We focused on the problem of the relationship between the concepts of “communication” and “interaction”. We argue that the problem of the relationship between the concept of communication and social interaction, which has attracted the attention of many experts, is based on the concept of information exchange. As a result, the following approaches to its resolution were defined. We made the conclusion that any communicative and interaction act is carried out within the framework of certain space-time coordinates. Therefore, the categories of communicative space and communicative time are among the basic categories of the theory of communication and interaction.
The paper is devoted to the analysis of the role of integrated communications in business processes. We consider integrated communication as the meta-activity that pervades all spheres of society’s existence. The importance of integrated communication in an organization is determined by the fact that it interacts with the external environment, characterizes the state of the internal environment and creates its informal structure. We focused on such features of integrated marketing communications as functionality, a clearly directed (targeted) audience and explicit goals. We made the conclusion that consideration of integrated communications in business as a scientific applied discipline allows us to talk about communicative approach to management, when all processes occurring in an organization are considered as relationships between people and groups. Thus the ideology of business communications as a science based on the already known approach to communications in management, in which this phenomenon in broadly presented as the continuous communication process for the purpose of making decisions and organizing their implementation.