针对环境因素对品牌依恋的影响,着重考察了金钱与时间两种环境线索对于消费者品牌依恋的影响,并通过3个实验研究发现:相比于激活时间概念,激活金钱概念会减弱消费者对特定品牌的依恋程度,并且这种影响作用会被消费者感知的自我-品牌距离所中介.

Judging by the current status of the credit system in China's universities,the credit system and teaching plan in most universities lack flexibility,and teaching resources,with irrational course arrangement and the poor implementation of tutorship.As far as the online teaching in universities,the infrastructure facilities for information and online services have been basically completed,with the information resources on the campus being integrated.The integration of the credit system and the online teaching through online course selection system,E-learning can boost the interaction between teachers and students,and encourage the autonomous study of the students.

In the decision process,if the available information used to evaluate product is absent,customers will perceive the extrinsic attributes of product as cues to infer its intrinsic attributes,leading to customers' choice behaviors.Against this theoretical back ground,we put product variety,brand perception and choice into the framework of our research.The results of the empirical study show that product variety mediated by perceived quality has significant positive effect on brand choice,and mediated by perceived expertise affect positively perceived quality.

在产品同质化严重,竞争日趋激烈的市场环境中,顾客忠诚逐渐成为理论界和企业界所关注的焦点。但顾客忠诚的各种相关理论还基本处于丛林状态,而企业在实施顾客忠诚计划的过程中也面临诸多问题。本文集中探讨了顾客忠诚在研究和实践中可能出现的种种问题,并给出了相应的指导建议。