During the recovery from a global pandemic, people around the world remain committed to adopting healthier and more sustainable lifestyles. LOHAS stands for lifestyle of health and sustainability. LOHAS, as a premium lifestyle, is well incorporated into the capitalistic market through exclusive consumption choices. This study uses the means-end-theory of lifestyle to focus on individualism and collectivism as underlying values of LOHAS and status consumption as its behavioral outcome and explores the moderating effect of materialism. To determine the internal motives and behaviors of the targeted population with a LOHAS lifestyle, 204 survey data from general U.S. consumers between the ages of 18 and 65 were collected. The data were analyzed by PLS-3.0. The results indicate the hybrid attribute of the LOHAS lifestyle such that both individualism and collectivism are positively related to LOHAS. This indicates that LOHAS consumers take a holistic approach to their lives by promoting harmony across different life aspects and recognizing an interconnectedness between personal health and well-being and environmental sustainability. LOHAS is positively associated with status consumption, indicating its upscale consumption selections. Finally, materialism positively moderates the relationship between LOHAS and status consumption.

Testing organizations routinely investigate if secure exam material has been compromised and is consequently invalid for scoring and inclusion on future assessments. Beyond identifying individual compromised items, knowing the degree to which a form is compromised can inform decisions on whether the form can no longer be administered or when an item pool is compromised to such an extent that serious action on a broad scale must be taken to ensure the validity of score interpretations. Previous research on estimating the population of item compromise is sparse; however, this is a more generally long-studied problem in ecological research. In this note, we exemplify the utility of the mark-recapture technique to estimate the population of compromised items, first through a brief demonstration to introduce the fundamental concepts and then a more realistic scenario to illustrate applicability to large-scale testing programs. An effective use of this technique would be to longitudinally track changes in the estimated population to inform operational test security strategies. Many variations on mark-recapture exist and interpretation of the estimated population depends on several factors. Thus, this note is only meant to introduce the concept of mark-recapture as a useful application to evaluate a testing organization’s compromise mitigation procedures.

Many of our consumption decisions are motivated by our desire for status. The underlying mechanism of status consumption can be understood by focusing on cultural orientation at the individual level, the lifestyle of health and sustainability (LOHAS), and materialism. Drawing on the means-end theory of lifestyle, we examine the roles of the LOHAS lifestyle in linking an individual's cultural orientation to status consumption. 204 survey data were collected in the U.S. The results show that individualism and collectivism are positively related to the LOHAS lifestyle, which in turn leads to status consumption. Furthermore, materialism moderates the relationship between the LOHAS lifestyle and status consumption. These findings contribute to the existing literature on status consumption and provide insights for marketing managers on how to position status-oriented products in the marketplace.

Testimonies of Hansen’s Disease Patients in Hawai‘i, 1866–1897,” The Hawaiian Journal of History 40:75–97 [2006]). The last section contains twentysix kanikau in which survivors at Kalaupapa pour out their grief-stricken memories of loved ones who have passed on, the latest written in 1924. The kanikau is an important genre of Hawaiian literature, often notable for its use of elusive poetic language. It is a boon to have such a large selection of kanikau translated for those who do not speak Hawaiian, while Hawaiian speakers will be able to use the references given to locate the original Hawaiian versions. charles langlas University of Hawai‘i–Hilo

Brand and consumer loyalty patents are surveyed over a twenty-year period. The purpose of the study is to describe the trends in brand and consumer loyalty patents and integrate them with trends in published academic research. This approach has been used successfully in other areas of research and has led to development of theory, new empirical work, and directions for the future in both academia and practical application (new patents). Following an innovative method for searching literature, comprehensive text mining and content analysis techniques identified four critical topics for enabling brand and consumer loyalty solutions; customer transaction business intelligence (BI) analysis, device platform applications (apps) and user interfaces (UIs), customer relationship management (CRM), and brand equity evaluation (BEE). We present what we believe to be a new paradigm of consumer science research methodology and process, adopting machine language (ML) algorithms for large digital content analytics, to discover consumer science related development phenomena and trends, where human coding and integration of such vast numbers of documents is difficult at best.

: Cryptocurrency is gaining worldwide recognition. This research examines the role of personality and psychological factors in consumers’ cryptocurrency adoption behavior. 452 samples are collected from U.S consumers and the data are analyzed by PLS-SEM. The findings reveal that consumer innovativeness has a positive influence on the intention to use cryptocurrency and its impact is partially mediated by attitude. The LOHAS lifestyle moderated the influence of consumer innovativeness on the cryptocurrency intention as well as the relation of attitude with the intention. This research provides theoretical and practical implications for the cryptocurrency market.

Review of: The Tongan Double Canoes, Peter Suren (2018) Berlin: Peter Lang, 178 pp., ISBN 978 3 63174 552 6 (pbk), €36.10

The maru exercise secular authority but occupy no formal ritual position. By contrast, the mataapure held great authority in the religious system but little in the non-religious sphere. Chiefs differ from each in that they simultaneously wield power in the two arenas. Pu Raropuko was like a chief in that he exercised both forms of power, but he did so by holding two distinct positions. A final position of outstanding importance, and one that crosscuts several of the others is pau penua 'island binder'. A pau penua is someone who, because of physical, moral or intellectual prowess, takes on special responsibilities for guarding the community. Anutan chieftainship is based primarily on primogeniture and seniority of patrilineal descent. The senior chief claims descent through a line of males from Tearakur a, a chief who lived about nine generations ago, at a time when Anutan social structure came to assume its present shape.

LOHAS (Lifestyle of Health and Sustainability) describes an emerging lifestyle that is defined by attention to health, well-being, and environmental sustainability. Discussions of the LOHAS lifestyle have moved faster than any of the research to support it. Originally developed in South Korea, it has been picked up in the U.S. and other cultures worldwide. However, researchers have proceeded as if one scale fits all. The implications of LOHAS can only proceed if there is a reliable and valid measure for LOHAS and empirical evidence that the scale is effective for diverse groups. The current research focuses on the development of a psychometrically reliable and valid scale to measure the multi-dimensional nature of LOHAS. By following generally accepted scale development procedures, a LOHAS scale is created and tested for its reliability, dimensionality, construct, and nomological validity. Finally, theoretical and managerial implications are outlined.