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个人简介
Schmitt is the Editor-in-Chief of the Journal of Consumer Research and co-founder of TPM (Theory and Practice in Marketing). He has authored and co-authored more than 70 academic articles in marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied. His research focuses on consumer behavior, innovation, experiential marketing, and brand management. Schmitt's books include (among others) Happy Customers Everywhere, Big Think Strategy, Customer Experience Management, and Experiential Marketing, which have been translated into more than 20 languages. As of March 2021, his work has received close to 30,000 citations in Google Scholar.
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论文共 56 篇作者统计合作学者相似作者
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Nature Human Behaviourno. 11 (2023): 1-10
JOURNAL OF CONSUMER RESEARCH (2023)
JOURNAL OF SERVICE MANAGEMENTno. 1 (2023): 34-55
MARKETING LETTERSno. 4 (2022): 705-711
Design Thinking for Food Well-Beingpp.211-225, (2021)
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