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Professor Moorman’s expertise lies in examining the nature and effects of learning and knowledge utilization by consumers, managers, organizations, and financial markets. She has studied these effects in the context of innovation, marketing alliances and networks, and public policy. Professor Moorman’s research has been published in a range of top journals, including the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Academy of Management Review, Administrative Science Quarterly, and Harvard Business Review.
Professor Moorman is the Editor-in-Chief of the Journal of Marketing and previously an Associate Editor for the Journal of Marketing Research and the Journal of Marketing as well as an ERB member for Marketing Science and the Journal of Consumer Research. Her research has been supported by grants from the Marketing Science Institute, the Institute for the Study of Business Markets, and the National Science Foundation. Christine was named the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator in 2018 and a Fellow of the American Marketing Association in 2017 and she won the 2012 Paul D. Converse Award, the 2008 Mahajan Award for Career Contributions to Marketing Strategy, and the 2008 Distinguished Marketing Educator for the Academy of Marketing Science. At Duke, Christine was awarded the 2006 Bank of America award, the highest honor a Fuqua faculty can receive from professor peers.
Professor Moorman is the Editor-in-Chief of the Journal of Marketing and previously an Associate Editor for the Journal of Marketing Research and the Journal of Marketing as well as an ERB member for Marketing Science and the Journal of Consumer Research. Her research has been supported by grants from the Marketing Science Institute, the Institute for the Study of Business Markets, and the National Science Foundation. Christine was named the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator in 2018 and a Fellow of the American Marketing Association in 2017 and she won the 2012 Paul D. Converse Award, the 2008 Mahajan Award for Career Contributions to Marketing Strategy, and the 2008 Distinguished Marketing Educator for the Academy of Marketing Science. At Duke, Christine was awarded the 2006 Bank of America award, the highest honor a Fuqua faculty can receive from professor peers.
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JOURNAL OF MARKETING RESEARCHno. 2 (2024): 204-224
JOURNAL OF MARKETINGno. 1 (2024): 1-14
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