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个人简介
She is an expert in consumer behavior and specializes in two main areas: (1) consumer responses to brands and brand strategies; and (2) children's consumer behavior. Her work has been published extensively in top marketing journals—including the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research, and Journal of Consumer Psychology. Her research has been featured in media outlets such as the New York Times, Financial Times, and Business Week.
Professor John's contributions to the discipline have been widely recognized. She has been chosen as a Fellow of the Association for Consumer Research, received the Lifetime Service Award from the Journal of Consumer Research, and is a Past-President of the Association for Consumer Research. Her research has won prestigious awards, including the Outstanding Doctoral Dissertation Award in Consumer Psychology awarded by the American Psychological Association. She is a member of the Editorial Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. She is a Past Associate Editor at Journal of Consumer Research and the Journal of Consumer Psychology.
Professor John teaches Brand Management and Brand Strategy, and has received the Carlson School Award for Excellence in Teaching.
Professor John's contributions to the discipline have been widely recognized. She has been chosen as a Fellow of the Association for Consumer Research, received the Lifetime Service Award from the Journal of Consumer Research, and is a Past-President of the Association for Consumer Research. Her research has won prestigious awards, including the Outstanding Doctoral Dissertation Award in Consumer Psychology awarded by the American Psychological Association. She is a member of the Editorial Boards of the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. She is a Past Associate Editor at Journal of Consumer Research and the Journal of Consumer Psychology.
Professor John teaches Brand Management and Brand Strategy, and has received the Carlson School Award for Excellence in Teaching.
研究兴趣
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Psychology Press eBookspp.233-270, (2023)
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APA handbook of consumer psychology.pp.185-202, (2022)
ACR North American Advances (2020)
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