Duncan McFarlane is Professor of Industrial Information Engineering at the Cambridge University Engineering Department, and head of the Distributed Information & Automation Laboratory within the Institute for Manufacturing. He has been involved in the design and operation of industrial automation and information systems for twenty years. His research work is focused in the areas of distributed industrial automation, reconfigurable systems, RFID integration, track and trace systems and valuing industrial information. Most recently he has been examining the role of automation and information solutions in supporting industrial services, infrastructure and industrial energy usage. Professor McFarlane is also Co-Founder and Chairman of RedBite Solutions Ltd - an industrial RFID and track & trace solutions company. He was Professor of Service and Support Engineering from 2006 to 2011 which was supported by both Royal Academy of Engineering and BAE Systems. Since 2010 he has also been Professor of Industrial Information Engineering.