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个人简介
Duncan Simester is a professor at the MIT Sloan School of Management where he holds the NTU Chair in Management Science. He is an expert on how economics and artificial intelligence can contribute to the understanding and practice of marketing and strategy. His work is widely published in the academic literature. The studies rely heavily on industry participation, and often include large-scale field experiments conducted with cooperating firms. Simester regularly consults with a variety of organizations on topics related to marketing strategy, go-to-market strategies, and the use of artificial intelligence and experiments to improve business decisions.
Prior to joining the faculty at MIT, Duncan was a professor at the University of Chicago’s Graduate School of Business. He is also a qualified lawyer and member of the bar in his native New Zealand.
Prior to joining the faculty at MIT, Duncan was a professor at the University of Chicago’s Graduate School of Business. He is also a qualified lawyer and member of the bar in his native New Zealand.
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论文共 101 篇作者统计合作学者相似作者
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JOURNAL OF MARKETING RESEARCH (2024)
Social Science Research Network (2022)
SSRN Electronic Journal (2022)
JOURNAL OF FINANCEno. 6 (2022): 3191-3247
Journal of Economic Behavior & Organization (2021): 616-637
Social Science Research Network (2020)
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