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Dr. Jill Avery is a Senior Lecturer in the marketing unit at Harvard Business School. She is an authority on brand management, customer relationship management (CRM), and digital marketing. Prior to her academic career, she worked in consumer packaged goods brand management, managing brands for The Gillette Company, Braun Inc., Samuel Adams, and AT&T, and spent time on the agency side of the business, as an account executive managing consumer promotions for Pepsi, General Foods, Bristol-Myers, and Citibank. She remains close to practice by serving as a board member, consultant, educator, and advisor to companies and their executives. She is a Corporate Director and Chair of the Audit Committee of the Amica Mutual Insurance Company, President of the Board of Trustees at the Museum of Fine Arts, Boston, and a former Trustee of St. Paul's School.
She currently teaches two MBA courses, Marketing and Creating Brand Value. In the past, she has taught marketing management, brand management, integrated marketing communications, consumer behavior, strategic decision making, social psychology of organizations, and FIELD (Field Immersion Experiences for Leadership) in the MBA and undergraduate programs at HBS, Harvard College, Boston University, Northeastern University, and Simmons College. She received the Simmons School of Management’s Award for Teaching Excellence for her MBA teaching. She was awarded a Certificate of Distinction in Teaching at Harvard College for her undergraduate teaching. She is a 2018 recipient of the Robert F. Greenhill award for service to the HBS community.
She currently teaches two MBA courses, Marketing and Creating Brand Value. In the past, she has taught marketing management, brand management, integrated marketing communications, consumer behavior, strategic decision making, social psychology of organizations, and FIELD (Field Immersion Experiences for Leadership) in the MBA and undergraduate programs at HBS, Harvard College, Boston University, Northeastern University, and Simmons College. She received the Simmons School of Management’s Award for Teaching Excellence for her MBA teaching. She was awarded a Certificate of Distinction in Teaching at Harvard College for her undergraduate teaching. She is a 2018 recipient of the Robert F. Greenhill award for service to the HBS community.
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HARVARD BUSINESS REVIEWno. 3-4 (2023): 140-144
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Harvard Business School Casepp.520-102, (2020)
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