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个人简介
Wirtz’s research focuses on the intersection of interpersonal communication and mass media content. More specifically, Wirtz is interested in how conversation influences how individuals respond to ads—what they remember about the ads, how they evaluate the ads and whether they are more or less likely to take action on recommendations in the ads—based on the type of conversations they have prior to and while viewing the ads.
Wirtz also has an applied component to his research, as he also studies how to make mass media health campaigns more effective and culturally relevant. An example here is a recent research project involving adult Hispanics that tested different styles of presenting information about healthy eating habits and the importance of regular moderate exercise.
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论文共 15 篇作者统计合作学者相似作者
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Public Relations Journalno. 1 (2013)
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#Papers: 15
#Citation: 505
H-Index: 8
G-Index: 12
Sociability: 3
Diversity: 2
Activity: 1
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