Kyoung-Nan Kwon

Journal of Retailing and Consumer Services, (2015): 32-38

Journal of Retailing and Consumer Services, no. 2 (2013): 182-188

International Journal of Retail & Distribution Management, (2013)

Journal of Business Research, no. 10 (2012): 1425-1433

Journal of Promotion Management, (2012)

Risk and Decision Analysis, no. 3 (2011): 171-179

ACR North American Advances, (2011)

Journal of Business Research, no. 1 (2010): 84-90

Journal of Business Research, no. 7 (2009): 719-725

Cyberpsychology Behav. Soc. Netw., no. 4 (2009): 445-449

Journal of Marketing Channels, no. 2 (2009): 149-168

Journal of Consumer Marketing, no. 2 (2008): 105-114

ADVANCES IN CONSUMER RESEARCH VOL XXXIV, (2007): 288-+

Journal of Consumer Affairs, no. 2 (2005): 239-262