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Martin’s research and teaching interests focus on marketing communication and advertising. He is not only interested in the entrepreneurial relevance of these areas, but also in their social significance. He has published over 80 articles in peer-reviewed international journals, such as the Journal of Marketing, Information Systems Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Research Policy or Journal of Product Innovation Management. Twelve of his publications appeared in journals of the Financial Times list.
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International Journal of Advertisingno. 4 (2024): 601-602
JOURNAL OF ADVERTISING (2024)
Journal of Business Research (2024): 114589
JOURNAL OF SERVICE RESEARCHno. 2 (2024): 283-301
JOURNAL OF MARKETINGno. 2 (2023): 149-167
JOURNAL OF ADVERTISING (2023)
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