基本信息
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职业迁徙
个人简介
Prof. Dr. Martin Wetzels’ research interests focus on a number of related areas: services marketing and management, marketing research and analytics, digital marketing (internet, mobile and social media), innovation management, AI and robotics, relationship management and supply chain management. His work has resulted in more than 110 articles in international journals, such as, MIS Quarterly, Journal of Marketing, Management Science, Journal of Operations Management, Journal of Consumer Research, Accounting, Organizations and Society, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Long Range Planning, Industrial Marketing Management, Journal of Product Innovation Management, Journal of Consumer Psychology, Journal of Management Studies, Journal of Advertising, Journal of Business Research, Psychology and Marketing, Marketing Letters, European Journal of Marketing, and International Journal of Research in Marketing. He has contributed more than 140 contributions to conference proceedings and presentations. His work has been cited over 32000 times and obtained an h-index of 63 (i10-index: 122) and g-index of 178 using Publish or Perish software version 8.6 based on Google Scholar to obtain the citation data. On the basis of these indices an hg-index of 105.05 can be calculated as a geometric mean of the h-index and g-index.
研究兴趣
论文共 236 篇作者统计合作学者相似作者
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JOURNAL OF INTERACTIVE MARKETINGno. 1 (2024): 76-98
JOURNAL OF RETAILING AND CONSUMER SERVICES (2023): 103338-103338
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JOURNAL OF SERVICE RESEARCH (2023)
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Industrial Marketing Management (2023): 258-276
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JOURNAL OF RESEARCH IN INTERACTIVE MARKETING (2023)
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Journal of service management researchno. 2 (2022): 82-103
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Journal of the Academy of Marketing Scienceno. 4 (2022): 843-866
JOURNAL OF SERVICE RESEARCHno. 3 (2022): 440-459
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