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个人简介
His main research interests are in the areas of communication, consumer behaviour modelling, culture, neuromarketing. retail, Internet and services marketing.
Dr. Laroche is the co-author of numerous major textbooks (many available in French), including Customer Behaviour, Marketing in Canada (Le marketing: fondements et applications), Advertising in Canada (Gestion de la publicité), Consumer Behaviour: A Canadian Perspective (Le comportement du consommateur), Marketing Research in Canada (Les fondements de la recherche commerciale), and Canadian Retailing (Les commerce de détail).
He has also published more than 140 papers in leading academic journals such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Retailing, the Journal of International Business Studies, the Journal of International Marketing, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Service Research, the Journal of Cross-Cultural Psychology, Computers in Human Behavior, and the Journal of Economic Psychology.
Dr. Laroche is the co-author of numerous major textbooks (many available in French), including Customer Behaviour, Marketing in Canada (Le marketing: fondements et applications), Advertising in Canada (Gestion de la publicité), Consumer Behaviour: A Canadian Perspective (Le comportement du consommateur), Marketing Research in Canada (Les fondements de la recherche commerciale), and Canadian Retailing (Les commerce de détail).
He has also published more than 140 papers in leading academic journals such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Retailing, the Journal of International Business Studies, the Journal of International Marketing, the International Journal of Research in Marketing, the Journal of Advertising Research, the Journal of Service Research, the Journal of Cross-Cultural Psychology, Computers in Human Behavior, and the Journal of Economic Psychology.
研究兴趣
论文共 252 篇作者统计合作学者相似作者
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Journal of Business Research (2024): 114572
INTERNATIONAL JOURNAL OF CONSUMER STUDIESno. 2 (2024)
CANADIAN JOURNAL OF ADMINISTRATIVE SCIENCES-REVUE CANADIENNE DES SCIENCES DE L ADMINISTRATIONno. 2 (2023): 216-217
JOURNAL OF MARKETING ANALYTICSno. 4 (2023): 662-676
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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administrationno. 2 (2023): 216-217
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Celebrating the Past and Future of Marketing and Discovery with Social Impactpp.567-568, (2022)
Developments in Marketing Scienceno. 2 (2022): 207-241
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