基本信息
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职业迁徙
个人简介
Donthu specializes in marketing research methodology and models, marketing metrics and marketing productivity, electronic commerce, comparative and outdoor advertising, brand equity, Hispanic consumer research, cross-cultural issues, and customer satisfaction research.
Dr. Donthu received the 1997 Georgia State University Outstanding Faculty Achievement Award (university-wide award for extraordinary achievement in teaching, research and service), the 1994 and 1999 Robinson College of Business Faculty Recognition Award for Research, the 1998 Robinson College of Business Faculty Recognition Award for Teaching, the 2003 Robinson College of Business Faculty Recognition Award for Service, and the 2004 Robinson College of Business Board of Advisors Award for Service.
Dr. Donthu received the 1997 Georgia State University Outstanding Faculty Achievement Award (university-wide award for extraordinary achievement in teaching, research and service), the 1994 and 1999 Robinson College of Business Faculty Recognition Award for Research, the 1998 Robinson College of Business Faculty Recognition Award for Teaching, the 2003 Robinson College of Business Faculty Recognition Award for Service, and the 2004 Robinson College of Business Board of Advisors Award for Service.
研究兴趣
论文共 191 篇作者统计合作学者相似作者
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JOURNAL OF BUSINESS RESEARCH (2024): 114288-114288
JOURNAL OF MARKETING THEORY AND PRACTICEno. 2 (2023): 129-145
JOURNAL OF BUSINESS RESEARCH (2023): 113887-113887
JOURNAL OF BUSINESS RESEARCH (2023): 113954-113954
MARKETING INTELLIGENCE & PLANNINGno. 7 (2023): 880-902
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