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Neal Roese is a globally recognized theorist and expert in the psychology of judgment and decision-making. His research examines basic cognitive processes underlying choice, focusing on how people think about decision options, make predictions about the future, and revise understandings of the past. He is the SC Johnson Chair in Global Marketing and Professor of Marketing at the Kellogg School of Management at Northwestern University and is jointly appointed as Professor of Psychology at Northwestern University. He teaches MBA, PhD, and executive education audiences about the psychology of decision making, consumer behavior, and brand strategy.
Trained as a social psychologist, Professor Roese has published over 80 scholarly articles on research exploring biases in memory and judgment, emotion, consumer behavior, and legal decision making. His research has appeared in the leading scholarly journals of social psychology and marketing, including the Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Psychological Bulletin, Perspectives on Psychological Science, Journal of Consumer Research, and Journal of Consumer Psychology.
He is widely recognized as a leading expert on hindsight bias, counterfactual thinking, and the emotion of regret, and his 2005 book If Only summarized research and insights from the scholarly study of emotion and decision bias. Earlier, his 1995 book, What Might Have Been: The Social Psychology of Counterfactual Thinking, co-edited with James Olson, set the agenda for years of research on counterfactual thinking. Over two decades, his research has been supported by federal grants from the National Science Foundation, National Institute of Mental Health, and the Social Sciences and Humanities Research Council (Canada).
Trained as a social psychologist, Professor Roese has published over 80 scholarly articles on research exploring biases in memory and judgment, emotion, consumer behavior, and legal decision making. His research has appeared in the leading scholarly journals of social psychology and marketing, including the Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, Psychological Bulletin, Perspectives on Psychological Science, Journal of Consumer Research, and Journal of Consumer Psychology.
He is widely recognized as a leading expert on hindsight bias, counterfactual thinking, and the emotion of regret, and his 2005 book If Only summarized research and insights from the scholarly study of emotion and decision bias. Earlier, his 1995 book, What Might Have Been: The Social Psychology of Counterfactual Thinking, co-edited with James Olson, set the agenda for years of research on counterfactual thinking. Over two decades, his research has been supported by federal grants from the National Science Foundation, National Institute of Mental Health, and the Social Sciences and Humanities Research Council (Canada).
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