His research has been cited over 70,000 times by Google Scholar, and he was recognized among the “World’s Most Influential Scientific Minds” by Thomson Reuters based on an analysis of “Highly Cited” authors in Economics & Business for 2002-2012. He was ranked #1 in the world in publications in the top two Information Systems journals (MISQ & ISR) during 2010-2016.

Paul is a Distinguished Fellow of the INFORMS Information Systems Society. He won several Best Paper awards for his research, including the Sheth Foundation award for “Long-Term Contributions to Marketing” in the Journal of Marketing (2019), the Maynard Award for the “Most Significant Contribution to Marketing” in the Journal of Marketing in 2015, the ISR Best Paper award in 2007, and the 2006 IS Publication of the Year award. He won the Best Paper award in 2012, the Runner-Up to the Best Paper of the 2005, the Best Interactive Paper in 2002, and the Best Student Paper award in 2001 from the Academy of Management. Paul also won several Reviewer awards, including the 2009 Management Science Meritorious service award, the ‘Best Reviewer’ award of the 2005 Academy of Management Conference, and the 2003 MISQ ‘Reviewer of the Year’ award. Paul is currently a Senior Editor at ISR and earlier at MISQ and JAIS. Paul also won the Best Doctoral Dissertation award of the 2004 International Conference on Information Systems. He received over $2,000,000 in grants from funding agencies, such as the National Science Foundation (NSF).

His research appeared in Management Science, Information Systems Research, MIS Quarterly, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Decision Sciences, Journal of Management Information Systems, Journal of the Association of Information Systems, among others. His research spans several disciplines (information systems, marketing, strategy, operations, decision sciences) with emphasis on data science, analytics, artificial intelligence, digital business strategy, and research methods.