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Paul J. Zak discovered neurologic mechanisms that enable cooperation and trust, and these mechanisms have been used by the World Bank to stimulate prosperity in developing countries and by businesses to enhance economic performance.
Zak was one of the first scientists to integrate neuroscience and economics into a new discipline: neuroeconomics. His research has identified the brain processes that support such virtuous behaviors as trustworthiness, generosity, and sacrifice, as well as those whose absence leads to evil, vice, and conflict. He uses these results to increase flourishing by individuals, organizations, and societies.
Zak’s book, Trust Factor: The Science of Creating High Performance Companies (January 2017), applies neuroscience to organizational culture to demonstrate that high trust improves the triple bottom line and it explores ways in which managers can create and sustain a culture of trust. His book The Moral Molecule: The Source of Love and Prosperity was published in 2012 by Dutton, a member of the Penguin Group. The book received much attention for its approach to understanding such human qualities as empathy, happiness, and the kindness of strangers.
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论文共 150 篇作者统计合作学者相似作者
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Occupational Health Scienceno. 1 (2023): 103-125
Frontiers in artificial intelligence (2023): 1154663
Behavioural Brain Research (2023): 114550-114550
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JOURNAL OF NEUROSCIENCE PSYCHOLOGY AND ECONOMICSno. 4 (2022): 179-194
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