Pratima Verma received the MBA degree in finance and human resource management from the BBDNITM, Uttar Pradesh Technical University, Lucknow, India, in 2011, and the Ph.D. degree in strategic management and horizontal strategy from the Department of Industrial & Management Engineering, IIT Kanpur, Kanpur, India, in 2017. She is currently working as an Assistant Professor with the Department of Strategic Management, Indian Institute of Management Kozhikode, Kozhikode, India. She has worked as an Assistant Professor in the Strategic Management area with the Indian Institute of Management (IIM) Bodh Gaya, Bodh Gaya, India. Prior to joining the IIM, she was a Postdoctoral Fellow with the the Department of Management Studies, IIT Madras, Chennai, India. She has 1 year of experience in teaching. She has been also awarded JRF/SRF in the area of human resource management. She has authored/coauthored one book, six book chapters, thirty-six articles in reputable international journals, and presented sixteen papers at international conferences. Her research paper entitled “Time Table Scheduling for Educational Sector on an E-Governance Platform: A Solution from an Analytics Company” has been selected for best paper award in the International Conference on Industrial Engineering and Operations Management (IEOM) held in Bandung, Indonesia, March 6–8, 2018. She was invited to serve as a session chair for Human Factors and Ergonomics Track at the International Conference on Industrial Engineering & Operations Management at Kuala Lumpur, Malaysia. She is a contributing author in International journals including the Journal of Cleaner Production, TFSC, Supply Chain Management: An International Journal, CLSCN, IJOA, JEEE, IJPPM, IJQRM, The TQM Journal, IJPMB, IJISE, IJBIS, and Benchmarking: An International Journal.