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Bob Moore is a Research Staff Member at IBM Research-Almaden, where he examines the intersection of human conversation and technology. Currently, he is developing a methodology for Conversational UX Design that applies the formal, qualitative models of natural human conversation, from the field of Conversation Analysis, to the design of conversational interfaces. He has developed a general Natural Conversation Framework, also implemented on the IBM Watson Conversation service, which defines a set of conversational UX patterns.