RESEARCH INTERESTS New Product Design & Development Processes, Predictive Analytics, Decision Support Systems in Business, Technological Innovation & Diffusion, Market Segmentation.
AWARDS AND HONORS IAMOT AWARD for Long Term research achievement (2009) University Distinguished Faculty Award – Michigan State University (2004) Best Marketing Research Paper Award – American Marketing Association (2003) Richard J. Lewis Quality Award – Information Technology Program (2002) Citation of Excellence: ANBAR Electronic Intelligence (NPD) (1997, 1998) Highest Quality Rating: ANBAR Electronic Intelligence (International Marketing) (1997)