State Universtisy of New York at Binghamton Ph.D. Tsinghua University Tsinghua University MS Xi'an Jiaotong University Xi'an Jiaotong University BS Experience Partner Research & Development Manager Microsoft 2016 年 3 月 – 至今 (1 个月)美国 旧金山湾区 Oversee R&D of query/ads understanding and matching algorithms, machine learning and deep learning models for NLP, information retrieval, and personalization, and large scale distributed serving systems that power Ads retrieval in Bing Advertising marketplace. Microsoft Principal Development Manager Microsoft 2012 年 12 月 – 2016 年 2 月 (3 年 3 个月)美国 旧金山湾区 Manage a team in Bing Ads Relevance and Revenue R&D, Online Service Division. Lead R&D projects on: * NLP and machine learning based query understanding, ads understanding for ads selection * Machine learning and IR based query-ads matching, ranking, and relevance modeling * Algorithm and system development for dynamic ads in search * Large scale user, publisher, ads platform, and ads campaign data analysis and insight mining * User profile learning using behavior targeting segments and 3rd party segments such as BlueKai signals for synergy between display ads and search ads Microsoft Principal Scientist Microsoft 2012 年 6 月 – 2012 年 12 月 (7 个月)美国 旧金山湾区 * Search advertising relevance modeling and optimization * Search advertising personalization * Smart ads, dynamic creative machine learning algorithm R&D Yahoo! Principal Scientist and R&D Director, Advertising Sciences, Yahoo! Labs Yahoo! 2011 年 9 月 – 2012 年 6 月 (10 个月) Managed and led Science/Engineering projects on performance display advertising exchange, large scale ad campaign analytics and user targeting optimization, user response prediction, real time bidding, marketplace design, and demand side platform. Yahoo! Senior Scientist and R&D Manager, Advertising Sciences, Yahoo! Labs Yahoo! 2008 年 11 月 – 2011 年 9 月 (2 年 11 个月) Managed and led information retrieval modeling, impression/click/conversion prediction and yield optimization group for contextual and display advertising. Yahoo! Computer Scientist, Search and Advertising Sciences Yahoo! 2005 年 6 月 – 2008 年 11 月 (3 年 6 个月) - Search and Advertising Sciences (05/07 - 11/08). Led relevance modeling and machine learned ranking function group for content match. Contextual advertising bidding agent modeling using grid computing technology and time series analysis methods. Collaborative filtering based contextual ads generation, model building, and serving. Search and contextual advertising relevance modeling R&D. NLP based query rewriting for sponsored search. Grid computing (Hadoop) based large scale impression/query/click log analysis and data mining. Optimization algorithm R&D to maximize relevance, CTR, RPS, and eCPM in sponsored search and content match. - Multimedia content analysis and search R&D (06/05 - 05/07). Video search relevance engineering and text/content based multi-modal analysis for video search. Large scale video transcoding, segmentation, keyframe extraction, machine learning based classification, and video fingerprinting algorithm R&D. Microsoft Research Asia Research Intern Microsoft Research Asia 2004 年 6 月 – 2004 年 8 月 (3 个月) - Bayesian learning research on automatic image annotation. 荣誉奖项 IEEE Senior Member IEEE 2010 年 Yahoo! Super Star Team Award 2008 年 Yahoo! Best Overall Hack Award 2005 年 Distinguished Ph.D. Dissertation Award 2005 年 Research Excellence Award 2005 年 IEEE Computer Society Student Travel Award, CVPR 2004 IEEE 2004 年