基本信息
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Bio
Prof. Sundar is a theorist as well as an experimentalist who uses a variety of quantitative and qualitative approaches in his research, including computationally intensive methods. His theoretical contributions include several original models on the social and psychological consequences of communication technology— Modality-Agency-Interactivity-Navigability (MAIN) Model, Uses and Gratifications 2.0, Interactivity Effects Model, Agency Model of Customization, Motivational Technology Model, Online Source Typology and the Theory of Interactive Media Effects (TIME).
His empirical work investigates social and psychological effects of human-computer interaction (HCI) and computer-mediated communication (CMC) with specific focus on technological elements unique to online communication via modern media, ranging from websites to newer social and personal media. In particular, his studies investigate the effects of interactivity, navigability, multi-modality, and agency (source attribution) in digital media interfaces upon online users’ thoughts, emotions, and actions. Current research pertains to fake news, chatbots and smart speakers, AI algorithms, online privacy, social media effects, and the strategic use of media and communication technologies for motivating healthy and prosocial human behaviors.
His research is supported by the National Science Foundation (NSF), MacArthur Foundation, Facebook, Inc., and Lockheed Martin Information Systems and Global Services, among others.
His empirical work investigates social and psychological effects of human-computer interaction (HCI) and computer-mediated communication (CMC) with specific focus on technological elements unique to online communication via modern media, ranging from websites to newer social and personal media. In particular, his studies investigate the effects of interactivity, navigability, multi-modality, and agency (source attribution) in digital media interfaces upon online users’ thoughts, emotions, and actions. Current research pertains to fake news, chatbots and smart speakers, AI algorithms, online privacy, social media effects, and the strategic use of media and communication technologies for motivating healthy and prosocial human behaviors.
His research is supported by the National Science Foundation (NSF), MacArthur Foundation, Facebook, Inc., and Lockheed Martin Information Systems and Global Services, among others.
Research Interests
Papers共 305 篇Author StatisticsCo-AuthorSimilar Experts
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Hyun Yang,S. Shyam Sundar
Computers in Human Behavior Artificial Humanspp.100128, (2025)
COMPUTERS IN HUMAN BEHAVIOR (2025)
Computers in Human Behaviorno. C (2025)
NEW MEDIA & SOCIETYno. 6 (2024): 3638-3656
Hangzhi Guo,Pranav Narayanan Venkit,Eunchae Jang,Mukund Srinath, Wenbo Zhang, Bonam Mingole, Vipul Gupta,Kush R. Varshney,S. Shyam Sundar,Amulya Yadav
CoRR (2024)
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Journal of Interactive Marketing (2024)
SCIENCE COMMUNICATIONno. 3 (2024): 276-304
Asian Communication Researchno. 1 (2024): 10-18
JOURNAL OF BUSINESS RESEARCH (2024)
Communication Research (2024)
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Author Statistics
#Papers: 299
#Citation: 15800
H-Index: 66
G-Index: 120
Sociability: 5
Diversity: 2
Activity: 35
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