基本信息
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个人简介
Sridhar Narayanan is an Associate Professor of Marketing at the Graduate School of Business, Stanford University.
Research Statement
Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data. One stream of his work has focused on consumer and firm decisions in situations of consumer uncertainty about new products. Specifically, his research has explored physician learning about new prescription drugs, the changes in the role and effectiveness of marketing communication for products over their life cycle, and the value of information to consumers in telecommunication markets. Another stream of his work has focused on measurement of casual effects. He has studied the application of Regression discontinuity designs to marketing, and causal installed base effects in social contexts. In recent work, he has been looking at causal effects in online advertising. A particular area of interest for Sridhar is the application of Bayesian econometric methods to problems in marketing and empirical industrial organization.
Research Statement
Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data. One stream of his work has focused on consumer and firm decisions in situations of consumer uncertainty about new products. Specifically, his research has explored physician learning about new prescription drugs, the changes in the role and effectiveness of marketing communication for products over their life cycle, and the value of information to consumers in telecommunication markets. Another stream of his work has focused on measurement of casual effects. He has studied the application of Regression discontinuity designs to marketing, and causal installed base effects in social contexts. In recent work, he has been looking at causal effects in online advertising. A particular area of interest for Sridhar is the application of Bayesian econometric methods to problems in marketing and empirical industrial organization.
研究兴趣
论文共 40 篇作者统计合作学者相似作者
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期刊级别
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SSRN Electronic Journal (2022)
Jon Zeller,Sridhar Narayanan
SSRN Electronic Journal (2021)
Research Papers (2021)
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Journal of Marketing Research (2021)
Social Science Research Network (2021)
semanticscholar(2021)
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Quantitative Marketing eJournal (2021)
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