Experience
Education
Bio
Sheer, V. C., & Mao, C. (in press). Cigarette initiation among Chinese male teenagers in early smoking interactions. Health Communication. Sheer, V. C., Mao, C., & Chen, Y. R. (in press). Focus group findings of smoking onset among male youth in China. Substance Use & Misuse. Sheer, V. C., & Rice, R. E. (published first online 2016) Mobile instant messaging use and social capital: Direct and indirect associations with employee outcomes, Information & Management http://dx.doi.org/10.1016/j.im.2016.04.001. Lau, J.T.F., Lee, A. L., Tse, W.S., Mo, O.K. H., Fong, F, Wang, Z, Cameron, L., & Sheer V. (2016). A randomized control trial for evaluating efficacies of two cognitive interventions with and without involving fear appeal approach in reducing unprotected anal sex among Chinese men who have sex with men. AIDS and Behavior. 20(9), 1951-1962. Shen, F. Y., Sheer, V. C., & Li, R. B. (2015). Impact of narratives on persuasion in health communication: A meta-analysis. Journal of Advertising, 44(2), 105-113.