Client-side event processing for personalized web advertisement

Roland Stühmer,Darko Anicic,Nenad Stojanovic,Sinan Sen

DEBS（2009）

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摘要

ABSTRACTIn this demo we show the current state of our client-side rule engine for the Web. The engine is accompanied by a rule language for event-condition-action expressions especially tailored to be run on JavaScript-enabled clients. Rules may contain complex event patterns, complex condition predicates and several types of actions. Our goal is to establish the presented rule engine as a framework to enable context-driven, personalized advertising on the Web.

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关键词

client-side rule engine,client-side event processing,long-term user,rule language,current web user,complex event pattern,account current user,simple event,complex condition predicate,user interaction,web page,javascript-enabled client,current web behavior,personalized advertising,personalized web advertisement,rule engine,web event,event-condition-action expression,web advertisement,particular web content,current state,eca,rdfa,complex event processing,rich internet applications,rdf

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