Focused matrix factorization for audience selection in display advertising

ICDE, pp. 386-397, 2013.

Cited by: 2|Bibtex|Views111|DOI:https://doi.org/10.1109/ICDE.2013.6544841
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Other Links: dblp.uni-trier.de|dl.acm.org

Abstract:

Audience selection is a key problem in display advertising systems in which we need to select a list of users who are interested (i.e., most likely to buy) in an advertising campaign. The users' past feedback on this campaign can be leveraged to construct such a list using collaborative filtering techniques such as matrix factorization. H...More

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