Focused matrix factorization for audience selection in display advertising
ICDE, pp. 386-397, 2013.
Audience selection is a key problem in display advertising systems in which we need to select a list of users who are interested (i.e., most likely to buy) in an advertising campaign. The users' past feedback on this campaign can be leveraged to construct such a list using collaborative filtering techniques such as matrix factorization. H...More
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