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Incentives and Prosocial Behavior

AMERICAN ECONOMIC REVIEW, no. 5 (2006): 1652-1678

被引用2557|浏览10
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We develop a theory of prosocial behavior that combines heterogeneity in individual altruism and greed with concerns for social reputation or self-respect. Rewards or punishments (whether material or image-related) create doubt about the true motive for which good deeds are performed, and this "overjustification effect" can induce a parti...更多

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