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Prenotification in Web-Based Access Panel Surveys: The Influence of Mobile Text Messaging Versus E-Mail on Response Rates and Sample Composition

SOCIAL SCIENCE COMPUTER REVIEW, no. 2.0 (2008): 213.0-223.0

Cited by: 63|Views7
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Abstract

To compare the effectiveness of different prenotification and invitation procedures in a web-based three-wave access panel survey over 3 consecutive months, we experimentally varied the contact mode in a fully crossed two-factorial design with (a) three different prenotification conditions (mobile short messaging service [SMS], e-mail, no...More

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