Online trust forming mechanism: approaches and an integrated model

ICEC, pp.201-209, (2005)

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Based on theories of SET, ECT, TRA, TPB, TAM, and abundant review of literature regarding online trust, the paper discusses online trust forming mechanism: the varied approaches and an integrated model. For the sake of the basic trust construct resulted through combining Mcknight et al. trust construct with theoretic expansion, and the th...更多

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