Modeling Attractiveness and Multiple Clicks in Sponsored Search Results

arXiv: Information Retrieval, 2014.

Cited by: 10|Views19
EI

Abstract:

Click models are an important tool for leveraging user feedback, and are used by commercial search engines for surfacing relevant search results. However, existing click models are lacking in two aspects. First, they do not share information across search results when computing attractiveness. Second, they assume that users interact wit...More

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