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First impressions: emotional and cognitive factors underlying judgments of trust e-commerce

EC, pp.137-143, (2001)

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Different communication media create different shopping experiences, e.g., the phone vs. the web. In this study, we examined the early formation of trust and the likelihood that a shopper will return to a website for subsequent purchases. Consumers were asked to select a blender as a gift for someone they knew using one of four types of u...更多

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