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THE VALUE OF REPUTATION ON EBAY: A CONTROLLED EXPERIMENT
Experimental Economics, no. 2 (2006): 79-101
摘要
We conducted the first randomized controlled study of an Internet reputation mechanism. A high-reputation, established eBay dealer sold matched pairs of items -- batches of vintage postcards -- under his regular identity and new seller identities (also operated by him). As predicted, the established identity fared better. The difference i...更多
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