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A common neural scale for the subjective pleasantness of different primary rewards.
NeuroImage, no. 3 (2010): 1265-1274
When an economic decision is taken, it is between goals with different values, and the values must be on the same scale. Here, we used functional MRI to search for a brain region that represents the subjective pleasantness of two different rewards on the same neural scale. We found activity in the ventral prefrontal cortex that correlated...More
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