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Investigating the Relationship between Internet Privacy Concerns and Online Purchase Behavior

J. Electron. Commerce Res., no. 1 (2004): 62-70

Cited by: 74|Views8
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Abstract

Many organizations now emphasize the use of technology that can help them get closer to consumers and build ongoing relationships with them. The ability to compile consumer data profiles has been made even easier with Internet technology. However, it is often assumed that consumers like to believe they can trust a company with their perso...More

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