Factoring past exposure in display advertising targeting

KDD, pp. 1204-1212, 2012.

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Abstract:

Online advertising is becoming more and more performance oriented where the decision to show an advertisement to a user is made based on the user's propensity to respond to the ad in a positive manner, (e.g., purchasing a product, subscribing to an email list). The user response depends on how well the ad campaign matches to the user's in...More

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