Learning to target: what works for behavioral targeting

CIKM, pp. 1805-1814, 2011.

Cited by: 49|Views81
EI

Abstract:

Understanding what interests and delights users is critical to effective behavioral targeting, especially in information-poor contexts. As users interact with content and advertising, their passive behavior can reveal their interests towards advertising. Two issues are critical for building effective targeting methods: what metric to opti...More

Code:

Data:

Get fulltext within 24h
Bibtex
Upload PDF

1.Your uploaded documents will be check within 24h, and coins will be credited to your account.

2.As the current system does not support cash withdrawal, you can add staff WeChat (AMxiaomai) to receive it as a red packet.

3.10 coins will be exchanged for 1 yuan.

?

Upload a single paper

for 5 coins

Wechat's Red Packet
?

Upload 50 articles

for 250 coins

Wechat's Red Packet
?

Upload 200 articles

for 1000 coins

Wechat's Red Packet
?

Upload 500 articles

for 2500 coins

Wechat's Red Packet
?

Upload 1000 articles

for 5000 coins

Wechat's Red Packet
Your rating :
0

 

Tags
Comments