The groupon effect on yelp ratings: a root cause analysis

electronic commerce, (2012): 248-265

引用77|浏览38
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Daily deals sites such as Groupon offer deeply discounted goods and services to tens of millions of customers through geographically targeted daily e-mail marketing campaigns. In our prior work we observed that a negative side effect for merchants selling Groupons is that, on average, their Yelp ratings decline significantly. However, thi...更多

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