From Mass Production to Mass Customization: Hindrance Factors, Structural Inertia, and Transition Hazard

PRODUCTION AND OPERATIONS MANAGEMENT, pp. 385-396, 2008.

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Abstract:

Research on mass customization has largely overlooked the issue of organizational change associated with the mass production-to-mass customization transition. To address this gap in the literature, we conduct a longitudinal case study of a manufacturing facility belonging to a division of a Fortune 1000 discrete manufacturing firm as it s...More

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