Consideration of an expected future deal in assessing the value of a present deal: Forward-looking bargain shopping

Journal of Business Research, pp. 84-90, 2010.

Cited by: 8|Bibtex|Views0|Links
EI
Keywords:
bargain shoppingacquisition valueexpected future dealtransaction value

Abstract:

Hunting for bargains has long been an important aspect of shopping behavior. One of the distinctive characteristics of bargain shopping is forward-looking price expectation, where one discount offer is evaluated in relation to another deeper discount anticipated in the future. Two experimental studies examined potentially competing effect...More

Code:

Data:

Your rating :
0

 

Tags
Comments