Managing The Quality Of Cpc Traffic
EC '09: ACM Conference on Electronic Commerce Stanford California USA July, 2009(2009)
摘要
We show how an online advertising network call use filtering, predictive pricing and revenue sharing together to manage the quality of cost-per-click (CPC) traffic. Our results suggest that predictive pricing alone can and should be used instead of filtering to manage organic traffic quality, whereas either method can be used to deter click inflation.
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关键词
predictive pricing,revenue sharing,click fraud
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