Persuasive Encounters: Ethnography in the Corporation
FIELD METHODS, pp. 359.0-381.0, 2006.
In corporate settings, ethnographic methods are challenged routinely by managers who confront ethnographers with a set of typical objections that question the validity and effectiveness of ethnographic methods, findings, and recommendations. This article offers a series of steps toward overcoming this impasse by laying out a set of argume...More
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