Completed vs. interrupted priming: Reduced accessibility from post-fulfillment inhibition

We conceptualized an interrupted priming task as a state of an unfulfilled goal and a completed priming task as a post-fulfillment state. The accessibility of a primed construct was measured with both lexical decision and impression formation procedures. Lexical decisions showed enhanced accessibility of prime-related constructs after interrupted priming and reduced accessibility of the prime-related construct after completed priming. Replicating previous findings [Martin, L. L. (1986). Set/reset: Use and disuse of concepts in impression formation. Journal of Personality and Social Psychology, 51, 493–504], an ambiguous target was assimilated to the primed construct after interrupted priming, and was contrasted away from the primed construct after completed priming. Together, these results suggest that task fulfillment instigates inhibition of accessible constructs, in addition to (or instead of) a process of suppressing accessible constructs upon encountering a new target. These findings demonstrate how motivation can affect accessibility through inhibition as well as through suppression.