Automatic generation of bid phrases for online advertising

WSDM, pp. 341-350, 2010.

Cited by: 16|Views47


One of the most prevalent online advertising methods is textual advertising. To produce a textual ad, an advertiser must craft a short creative (the text of the ad) linking to a landing page, which describes the product or service being promoted. Furthermore, the advertiser must associate the creative to a set of manually chosen bid phras...More



Get fulltext within 24h
Upload PDF

1.Your uploaded documents will be check within 24h, and coins will be credited to your account.

2.As the current system does not support cash withdrawal, you can add staff WeChat (AMxiaomai) to receive it as a red packet.

3.10 coins will be exchanged for 1 yuan.


Upload a single paper

for 5 coins

Wechat's Red Packet

Upload 50 articles

for 250 coins

Wechat's Red Packet

Upload 200 articles

for 1000 coins

Wechat's Red Packet

Upload 500 articles

for 2500 coins

Wechat's Red Packet

Upload 1000 articles

for 5000 coins

Wechat's Red Packet
Your rating :